Rewrite Health

ABOUT US

Hashtag! Save! Tweet! Follow! Like! Share! The language of healthcare is changing. The advent of social media has given patients both a platform and a voice, and the challenge now for the healthcare industry is how to navigate this new course of communication. In a highly regulated industry, how can they bridge the gap between physician and patient? It is imperative that they find a way to engage, collaborate, educate and learn from those they wish to heal. It’s time to rewrite the rules of health communication.

At Rewrite Health, we partner with key players in the healthcare industry to facilitate meaningful connection with patients. We enable online dialogue that will encourage the inclusion of the patient experience into the development, marketing and communications of key therapies. By creating and curating relevant content, we place the patient at the heart of everything we do and equip our clients with the tools to confidently adopt this patient-centric culture. Why not contact us today and let us Rewrite Health together.

HELEN HANRAHAN

Managing Director

With over 15 years experience in freelance writing, Helen has partnered with Fortune 500 pharmaceutical companies, healthcare agencies and Key Opinion Leaders in the development of digital marketing content for product launch and promotion across a number of therapeutic areas.

A patient herself of a chronic skin disease, Helen has successfully gained recognition within the dermatology space raising awareness of the disease, psoriasis, through her critically acclaimed blog, www.theflakyfashionista.com. Working solely online, she has become an acknowledged voice within the international psoriasis community and has been commissioned by a number of healthcare companies and research institutions to develop patient information materials for both offline and online platforms.

A skilled and engaging public speaker, she has presented at many conferences internationally, offering the patient perspective to doctors, researchers, marketing and sales teams amongst others. She has been featured in both ‘The Sunday Times’ and ‘The Irish Times’ as well as on Irish national radio and television for the role she has played in creating awareness of living with a chronic skin disease. She is passionate about the power of social media to inspire, influence and educate and believes it can be the foundation to instigate great change. Possessing an Honors BA in English & History and a 1st Class Honors BSc in Digital Media, Helen has worked with companies in Ireland, the UK and the USA, as well as with clients across Europe.

Rewrite Health partners with a network of global digital experts including writers, designers and developers to deliver a tailored service, from conception to completion, specific to each customer’s needs.

"Patients possess a body of knowledge about themselves that we can never hope to master, and we have a body of knowledge about medicine that they can never hope to master. Our job is to bring these two groups together so we can serve each other well."

Robert Wachter, The Digital Doctor: Hope, Hype, and Harm at the Dawn of Medicine’s Computer Age

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Did you know that in the USA today, more than 75% of patients choose their healthcare based on online advice? Where once people relied on word-of- mouth recommendations, now they are turning to their smartphones and tablets to obtain that same guidance. Healthcare companies cannot afford to ignore the advances of digital technology and with a growing focus on a patient-centric culture, companies need to be where the patient is, namely online!

Growing an online profile is one that takes time and dedication. To gain the respect and trust of your reader, content needs to inspire interest and provoke engagement. A mix of original bespoke editorials and relevant curated articles will ensure that your company becomes synonymous with interesting content, and in time gain the reputation of being a thought leader in their field.

At Rewrite Health, we understand the constraints that are part and parcel of working with the highly regulated healthcare industry. We are experienced at successfully writing within these guidelines to produce high quality blogs, website material and social media campaigns. Our focus is to give you an online voice that will leverage your social media space to create trust, drive awareness and engage with stakeholders.

CONTENT CREATION

With personal life experience, we offer a unique perspective on the creation of content for patients and stakeholders, by understanding what your audience needs and expects from such communiqués. Rewrite Health will partner with you to develop an authentic voice that produces informative, clear and stimulating content. Our team of accomplished writers have experience across a diverse range of healthcare clients and therapeutic areas:

- Website Content for both internal and external sites - Blogging, both proactive and reactive - Collaborative patient portal content - Patient Education Materials - Editing & Sub-Editing - Marketing Materials, including focus groups and online surveys - Sales Materials - EBooks

CONTENT CURATION

We will select recently produced articles that may be of interest and relevance to your audience, and by adding a short commentary we will ensure that you position yourself as a thought leader in your field. The recommended balance for online content is 30% original and 70% curated to ensure that your communication does not become an inadvertent ‘infomercial’. By strategically combining your content with carefully curated editorial, Rewrite Health will extend your reach and drive traffic by engaging with your audience in an intelligent way.

SOCIAL MEDIA MANAGEMENT

At Rewrite Health we are passionate about leveraging the power of social media to engage with online stakeholders and develop your company’s profile. Our goal is to increase awareness and trust of your therapeutic areas, by contributing to the online conversation and creating a positive and meaningful dialogue with both patients and HCPs. With a strong record of developing online communities, we will manage and grow your online and social media following.

- LinkedIn - Twitter - Facebook - Instagram - Pinterest - Blogs - Online Patient portals and collaboration sites

ADDITIONAL SERVICES

We at Rewrite Health understand that compiling an effective digital strategy can place a strain on in-house resources. We offer a full project management service from conception to completion of all digital campaigns, and have a large database of writers, designers and developers at our disposal. We would be delighted to discuss any specific requirements you may have and can tailor our services to meet either part, or all, of your online project needs.

From the Blog

The Patient Centric Approach

February 20, 2017

Identifying patients as the new purchasers or merely as product testers? Where do you stand?

Testimonials

I have had the pleasure of working for more than two years with Helen. She is a highly skilled writer who understands her audience in-depth and and has an uncanny ability to connect with them, however different they may be. She has consistently produced high quality content for us and hasn't missed a single deadline during this time. I would recommend Helen to anyone looking for a high-quality writer in Life Sciences, for in- depth article, news pieces or social media-focused content.

Emmanuel Bueb, CEO, Boomerang Pharmaceutical Communications.

Helen is a skilled copywriter with a flair for storytelling and an engaging tone of voice. She consistently produces high quality content and delivers well-researched and thought-out narrative to a deadline (and often well-before a scheduled deadline). It's a pleasure partnering with Helen.

Paul Jacobs, Digital Marketing Manager UK/IE, Leo Pharma