The Patient Centric Approach
Identifying patients as the new purchasers or merely as product testers? Where do you stand?
Hashtag! Save! Tweet! Follow! Like! Share! The language of healthcare is changing. The advent of social media has given patients both a platform and a voice, and the challenge now for the healthcare industry is how to navigate this new course of communication. In a highly regulated industry, how can they bridge the gap between physician and patient? It is imperative that they find a way to engage, collaborate, educate and learn from those they wish to heal. It’s time to rewrite the rules of health communication.
At Rewrite Health, we partner with key players in the healthcare industry to facilitate meaningful connection with patients. We enable online dialogue that will encourage the inclusion of the patient experience into the development, marketing and communications of key therapies. By creating and curating relevant content, we place the patient at the heart of everything we do and equip our clients with the tools to confidently adopt this patient-centric culture. Why not contact us today and let us Rewrite Health together.
With over 15 years experience in freelance writing, Helen has partnered with Fortune 500 pharmaceutical companies, healthcare agencies and Key Opinion Leaders in the development of digital marketing content for product launch and promotion across a number of therapeutic areas.
A patient herself of a chronic skin disease, Helen has successfully gained recognition within the dermatology space raising awareness of the disease, psoriasis, through her critically acclaimed blog, www.theflakyfashionista.com. Working solely online, she has become an acknowledged voice within the international psoriasis community and has been commissioned by a number of healthcare companies and research institutions to develop patient information materials for both offline and online platforms.
A skilled and engaging public speaker, she has presented at many conferences internationally, offering the patient perspective to doctors, researchers, marketing and sales teams amongst others. She has been featured in both ‘The Sunday Times’ and ‘The Irish Times’ as well as on Irish national radio and television for the role she has played in creating awareness of living with a chronic skin disease. She is passionate about the power of social media to inspire, influence and educate and believes it can be the foundation to instigate great change. Possessing an Honors BA in English & History and a 1st Class Honors BSc in Digital Media, Helen has worked with companies in Ireland, the UK and the USA, as well as with clients across Europe.
Rewrite Health partners with a network of global digital experts including writers, designers and developers to deliver a tailored service, from conception to completion, specific to each customer’s needs.
Identifying patients as the new purchasers or merely as product testers? Where do you stand?